e-Customer Relationship Management

Helps manage and improve business relationships

Customer Relationship Management (CRM) is about managing business relationships with customers, old and new, throughout the entire sales lifecycle. CRM is a tool for gaining growth and profitability through satisfied customers. It is important to know customers as individuals and be able to see things from their perspective.

CRM in an e-business world is the supplier's ability to support the entire process related to the customer. Begin with getting customers to visit the website. Once they are there, make the experience enjoyable so they want to stay as long as possible. Then, get customers to return again, and again, and again.

Our application for e-Customer Relationship Management supports all three of these aspects and offers a solid foundation for improving customer relationships and loyalty. The application supports both business-to-business and business-to-consumer scenarios. Features cover marketing support, online sales of goods and services as well as customer behavior analysis at the website.

Movex e-CRM Component Groups